How do I know that my Levi’s® jeans are the legitimate real deal?

We want to protect the integrity of our amazing brand, so Levi Strauss & Co. is committed to enforcing its trademark and property rights in order to prevent the sale of counterfeit products bearing its trademark or designs.

We are however, aware of counterfeit Levi’s products in the marketplace. In order to avoid purchasing a counterfeit item, we recommend that you purchase your jeans from or from one of our authorized Levi’s dealers.
Characteristics of counterfeit products will vary on a case by case basis, but there are two distinctive trademarks of genuine Levi’s jeans:
1. The Tab Device trademark on the back right pocket
2. The Arcuate Stitching Design trademark (or “double arcs) on the back pockets
Would you like to know more about how we create Levi’s products? Click Here

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